Since Snap launched Lens Studio at the end of 2017, users have generated over 30,000 custom lenses that generated a billion views - and occupied Snapchatters for a collective two million hours. Today’s launch also comes with a new Official Creator Program, which, according to The Verge, will allow the top creators on the platform to be among the first to unlock new features along with additional promotion and support. At launch, the lenses were shared through Snapcodes. Inside Our Story - or another user’s Story - a swipe up will allow access to the custom filter, provided the filter was shared publicly. The Discover tab will also house some of those custom lenses for users to discover. The templates and GIFs also mix with the ability to import 3D objects created inside other programs.įor Snapchatters who want to use - rather than create - those custom filters, the social network will add public filters to Our Story, allowing users to find new filters. The Giphy library is now integrated into Lens Studio. Snap is also allowing users to add pre-made GIFs to the Lenses. Now, the platform is expanding to include templates for the AR masks, including a baseball cap and face painting. While Create Your Lens is designed for users without 3D design experience, the Lens Studio is designed for developers and graphic artists.
#Gifs on lens studio update
The update brings several new templates designed for use with facial recognition to achieve proper placement of the virtual masks. The platform now also supports adding GIFs to the custom lenses through a Giphy integration. opened Lens Studio to face filters, expanding on earlier options that allowed artists and developers to build their own World Lenses.
Snapchat’s custom augmented reality lenses are no longer limited to just objects.
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